Pharrell’s first collaboration with adidas Originals proved popular. I remember going to a festival in Digbeth, Birmingham at The Rainbow and seeing half of the crowd in their chosen pair of supercolours, which, ironically, fits with the name of the venue.
The bait shoe isn’t really for me though. As nice as some of the colour ways are, it’s Pharrell’s latest collaboration with adidas Originals x Billionaire Boys Club that got me like *insert Nene Leakes gif* because they are fabulous, boo boo.
Let’s start with a bit of history… Pharrell launched his own footwear brand over a decade ago called ‘Ice Cream’ (now you’re thinking of that Drop It Like It’s Hot song too, right?). Some time later, he started the ‘Billionaire Boys Club’ brand. Both, of which, feature diamonds and doller signs.
The Pharrell x adidas Originals Stan Smiths x BBC ‘Pony Hair’ Pack are basically an accolade of the pattern that kicked off the singer, songwriter’s fashion career.
Available in two colour ways. They’re bad as f*** and I’ll be copping the white/white/red pair (See below).
Launching: November 20 00:00 GMT