What the Truck! 5 Reasons Brummies Can Overlook The Coca Cola Snub

As the creators of the jolly image of Santa Claus that we all know and love, few things says Christmas like Coca Cola. In 1931, the soft drink company created a magical depiction of how he should look, while changing the colour of his prominent Christmas suit from green to red, to better match their branding.

Fast-forward to 2015 and the brand initiates the holidays with its notorious ‘holidays are coming’ adverts, showing the Coca Cola truck on a magical journey.

Annually, the Christmas truck tours the country, spreading festive cheer wherever it rolls in. Only, not this year. Brummies have been outraged to find that the iconic vehicle has snubbed Birmingham in favour of other destinations, none closer than 40 miles from the centre. Boo.

Still, we can move on. Here’s five reasons why Brummies can cope without those fizzy pop pedlars.

The Frankfurt Christmas Market

Flickr: Tim Ellis

Erm, hello? Only the biggest ever Christmas market outside of Germany and Austria, with all the sweets, treats and Glüwein available to keep you warm and merry.

The big wheel and Ice rink

Now you know there’s endless mulled wine, whirl around the outdoor ice rink and big wheel, located in Centenary Square, before or after your Christmas Market trip. There’s even room for spectators.

Retail therapy

Did you know Birmingham is the only city outside of London to boast a John Lewis, a Selfridges and a Harvey Nichols? A newly regenerated city brings quality shopping to Birmingham plus, of course, you don’t need to use the underground to get there.

The Pictures

Everyman Cinema, The Mailbox
Everyman Cinema, The Mailbox

Why not try something new at Everyman cinema, in the newly rejuvenated Mailbox or experience the oldest working cinema in the country at the Electric Cinema just outside of Grand Central’s entrance.

Support local and satisfy your sweet tooth

Flickr: Rob Hall - Six Eight Cafe
Flickr: Rob Hall – Six Eight Cafe

You can’t hide away from the communal support that surrounds Birmingham’s independent businesses. Fancy a coffee break? There are so many different independent coffee shops to choose from that welcome and of course, you’ll be supporting local too.

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